Project Info
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Štefan, an artist and craftsman at heart, turned his love for nature into a lifelong mission. After years in commercial construction, he found his calling in eco-building, mastering clay plastering and natural construction techniques. His passion led to Hruda—Slovak for “lump of clay”—a project dedicated to creating sustainable spaces rooted in heritage. Together, we crafted a personal brand that tells his story and celebrates his expertise.
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The logotype is built on a precise square grid, harmonized with the circular shapes of ascenders, stems, and terminals, giving it a clean and cohesive look. The plastering trowel symbol embodies the project’s core focus, while the organic clay plaster pattern reflects Štefan’s craftsmanship and attention to detail. Together, these elements capture the essence of his work—integrity, precision, and artistry.
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Frequently Asked Questions
What's the usual timeline for a project?
The timeline varies based on the project’s scope and size. Generally, creating a basic visual identity takes 4-6 weeks, while a comprehensive brand identity for larger companies can extend up to 3 months. A one-page web design, including research and wireframing, typically takes 3-6 weeks, with a similar timeframe for development in Webflow.
What's your payment policy?
The first half is paid as a deposit once we finalize the collaboration agreement. The remaining half is due upon final delivery. For projects exceeding €4,000 in total costs, I reserve the right to invoice at key milestones once the initial deposit is surpassed in project value.
What if I'm not satisfied with the outcome?
You’ll be involved throughout the entire project, with input and approval at each milestone, making dissatisfaction unlikely. However, if we can’t reach an agreement, you’ll only pay for the completed and approved portions of the project. You’ll receive all materials created so far, along with my recommendations for moving forward with a new designer—no hard feelings.
Collaboration policy
Smooth collaboration is key to a successful project. I commit to sticking to timelines and maintaining clear communication and expect the same from my clients. Missed deadlines, unresponsive communication, or delays can impact both sides, so I’ll establish timelines for key milestones, including video calls, meetings, or phase approvals. If deadlines aren’t respected without valid reasons, postponement fees may apply to both parties to ensure accountability and progress.