The typography of a logotype comes from a minimalistic point of view on a shape of a neon light tube. Its geometry built within a grid based on the golden ratio creates an energizing tension, compressing the fat sound of the band into one bold visual. The symbol is picked up from a previously described concept, but rotated and supersized. This makes it iconic and it strongly speaks for itself. The shape is depicting an iris with a tear duct of an eye.
The whole idea is to express the band’s identity boldly and differently from what you would expect of other rock groups. The colors are borrowing hues from bright neon lights across the night streets. This creates an electrifying harmony, which embodies the vibes of the band.
The timeline varies based on the project’s scope and size. Generally, creating a basic visual identity takes 4-6 weeks, while a comprehensive brand identity for larger companies can extend up to 3 months. A one-page web design, including research and wireframing, typically takes 3-6 weeks, with a similar timeframe for development in Webflow.
The first half is paid as a deposit once we finalize the collaboration agreement. The remaining half is due upon final delivery. For projects exceeding €4,000 in total costs, I reserve the right to invoice at key milestones once the initial deposit is surpassed in project value.
You’ll be involved throughout the entire project, with input and approval at each milestone, making dissatisfaction unlikely. However, if we can’t reach an agreement, you’ll only pay for the completed and approved portions of the project. You’ll receive all materials created so far, along with my recommendations for moving forward with a new designer—no hard feelings.
Smooth collaboration is key to a successful project. I commit to sticking to timelines and maintaining clear communication and expect the same from my clients. Missed deadlines, unresponsive communication, or delays can impact both sides, so I’ll establish timelines for key milestones, including video calls, meetings, or phase approvals. If deadlines aren’t respected without valid reasons, postponement fees may apply to both parties to ensure accountability and progress.